We identified the functions of the business to the community.However there is no any form of business without the business owner.The business person is an important element in the organisation of the one's own business.
Community development is the process of social and economic transformation of the society .The community members are at the centre of transformation from the beginning to the end .They are deeply involved in all their own economic programmes.The business people therefore plan projects which they want to carry out.These projects originate from the needs and interests of the community .
These activities are carried out inorder to improve the socio-economic conditions of the community's standards of living. They also integrate the various communities into social life as it help communities to help with its products that's have benefit value to the people.
The process of transforming business requires the mobilisation and planned use of careful management of the available materials and human resources.
The knowledge of the existing situation and understanding of the forces that promote or frustrate change in the desired direction.For example personal ideologies and communication breakdown. Personal ideologies exists where the community suspects the intentions of its people because for their interests.
Communication breakdown occurs when the business fails to keep the people fully informed about its proposed business products and activities.The knowledge of the product is beneficial for the support of the business
Therefore the business people calls upon the services of many agencies like advertisers and other people including those experts in interacting with people in the community.So what is the role of the business person in community development?
The business person is to act as a change agent,who facilitates social ,economic and political change in society.
It is the responsibility of the business sector to facilitate the integration of the economic development with the life of the community in which there is located. A business person can effectively do this by improving the mechanism for expanding and equalising acces to business services and mobilising local resources to meet basic needs of the community.The task is too big for the one determine person who capitalised on opportunities alone.Hence this business person should share it with the community and other stakeholders.
A reflective business person as a respected professional in the community can confidently call upon the services of community civic groups ,parents to build schools ,clinics,roads,bridges,recreational centres and other projects to serve the local community.Already many communitie around the world together with local business people are exercising their intiatives to mobilise local resources ,such as providing labour,funds and building materials to expand local educational and health facilities.These services provided by the business sector are appropriate to the needs of the society.
The business sector is also expected to influence the knowledge of the local community and organisational skills in order to be successful as an agent for change, as is expected to:
•be identified by local community and to become strong part of the struggle for better life.
•be aware of the development activities in both local community and the society as a
whole.
•keenly be sensitive to problems as there is need for social change and relate the role in the process to facilitate it for the development of their business as well.
•realise and appreciate the importance of working with different groups of people found in the community to facilitate development in the community as link to the business advertising and promotion in the product awareness initiatives.
•accept and utilise the services of local expertise and experience in the way they can expand the way of doing business .
