Objectives of the course:
The trainee will be understand what is required of him/her,through performing different types of task within the enterprise .The various task that one should be able to perform .The trainee should be familirised with employer's hope of making sales of the products and services.
Measurement of the trainee:
The wishes of every employer or principal is to employ an effective agent/sponsor who effectively and efficiently meet the goals of the organisation.
The trainee is expected to be effective in ability to be able to do right thing at the right time.It is important to understand that any task should be completed within the desired period .One should not go to perform other task without finish the given task that the management have assigned to do.
The trainee should be efficiently doing duties well or producing desired results.The ability of the trainee to be able to use the equipment and ensure that the task completed.The ability to utilise the resources been given ,if problems shoot and able to ask for training ,coaching and assistance from the manager or supervisor.
Importance of Training?
After get trained the agent now have the knowledge of basic operation system of the enterprise and ability to confirm organisation's trading policy.
This helps to reduce errors at work , have adequate knowledge about the job entitled to perform.The trained person enhanced the promotion at work ,effectiveness and efficience at work to perform duties to the expected standard.
What is Agency/Sponsorship?
This is a profession like any other professions which falls and marketing goods and services of any organisation.The agent need to be trained propery as to excute their duties professionally .The image of the organisation is mostly potrayed by the Agent/sponsor.
Attitudes: Be self instructed and friendly at all times .It is good to be patient and not temparament or different at all times.
Appearance:Personal hygiene is very important .It is important to look good and feel self confidence so that you belive in yourself and make judgements that make your task easier. and progressive. Confidence about the work you are doing ,so your customers,collegues and the rest of management.Your collegues will be able to co-operate with you because of positive effect you expose to them and more with customers who satisfied by the knowledge of the product you are promoting.The top management will be confident in you that you are a reliable person for the mission of the organisation and this increases the chances of being promoted.
The dirty Agent turnishes the image of the whole organisation.A professional Agent will extend the smartness to all operational sorroundings.It is good to ensure that all places of operation and products are tidy always.
The Motto is 'customer is the king'.The customer is always right ,,without the customer there is no business.Always agree with customers complaints/advice so long they don't harm or affect the business.
Customer needs and expectations:
•Quality goods or products
•Good services
•Cleanliness,hygiene -clean stuff
•Good atmosphere,free space
•Cometitive price , friendly staff
•Fast and efficient services
The customer's understanding of quality service is affected by the attitude of the the serving staff their behaviour and what they say.
It is advised to understand what customers need and provide that need .Treat customers as individual not as a number, be attentive to every customer.
Empathy and Rapport:
The skill of seeing things from customer's point of view .Understand customer's feelings and taking account of this in providing an appropriate style of services.
The skill of understand the effect of certain expression ,body movement and appearence have on customer and adopting them accordingly.
How to offer quality services?:
•Be expectant to always be ready to serve customers.
•Be friendly so that you always greet them and wear a happy face.
•Eye contact make you trust worthness ,this implies interest and sencerely.
•Be fast ,quck and accurate to serve the customer.
•Be helpful to give sugestive answers to customer's enquiries.
•Be considerate to think over other people's feelings.
Meeting customer's needs/guest satisfaction:
It is important to smile to customers and being friendly without being too familiay.Anticipate your customer's needs , aware of your customers want and they have to ask.
An Agent should prove to be helpful through offer suggestive selling and guidance to customers who are in decisive is always a way of showing care .However avoid pushing unwanted products and serv
Saturday, September 25, 2010
Sponsorship/Agency course
Objectives of the course:
The trainee will be understand what is required of him/her,through performing different types of task within the enterprise .The various task that one should be able to perform .The trainee should be familirised with employer's hope of making sales of the products and services.
Measurement of the trainee:
The wishes of every employer or principal is to employ an effective agent/sponsor who effectively and efficiently meet the goals of the organisation.
The trainee is expected to be effective in ability to be able to do right thing at the right time.It is important to understand that any task should be completed within the desired period .One should not go to perform other task without finish the given task that the management have assigned to do.
The trainee should be efficiently doing duties well or producing desired results.The ability of the trainee to be able to use the equipment and ensure that the task completed.The ability to utilise the resources been given ,if problems shoot and able to ask for training ,coaching and assistance from the manager or supervisor.
Importance of Training?
After get trained the agent now have the knowledge of basic operation system of the enterprise and ability to confirm organisation's trading policy.
This helps to reduce errors at work , have adequate knowledge about the job entitled to perform.The trained person enhanced the promotion at work ,effectiveness and efficience at work to perform duties to the expected standard.
What is Agency/Sponsorship?
This is a profession like any other professions which falls and marketing goods and services of any organisation.The agent need to be trained propery as to excute their duties professionally .The image of the organisation is mostly potrayed by the Agent/sponsor.
Attitudes: Be self instructed and friendly at all times .It is good to be patient and not temparament or different at all times.
Appearance:Personal hygiene is very important .It is important to look good and feel self confidence so that you belive in yourself and make judgements that make your task easier. and progressive. Confidence about the work you are doing ,so your customers,collegues and the rest of management.Your collegues will be able to co-operate with you because of positive effect you expose to them and more with customers who satisfied by the knowledge of the product you are promoting.The top management will be confident in you that you are a reliable person for the mission of the organisation and this increases the chances of being promoted.
The dirty Agent turnishes the image of the whole organisation.A professional Agent will extend the smartness to all operational sorroundings.It is good to ensure that all places of operation and products are tidy always.
The Motto is 'customer is the king'.The customer is always right ,,without the customer there is no business.Always agree with customers complaints/advice so long they don't harm or affect the business.
Customer needs and expectations:
•Quality goods or products
•Good services
•Cleanliness,hygiene -clean stuff
•Good atmosphere,free space
•Cometitive price , friendly staff
•Fast and efficient services
The customer's understanding of quality service is affected by the attitude of the the serving staff their behaviour and what they say.
It is advised to understand what customers need and provide that need .Treat customers as individual not as a number, be attentive to every customer.
Empathy and Rapport:
The skill of seeing things from customer's point of view .Understand customer's feelings and taking account of this in providing an appropriate style of services.
The skill of understand the effect of certain expression ,body movement and appearence have on customer and adopting them accordingly.
How to offer quality services?:
•Be expectant to always be ready to serve customers.
•Be friendly so that you always greet them and wear a happy face.
•Eye contact make you trust worthness ,this implies interest and sencerely.
•Be fast ,quck and accurate to serve the customer.
•Be helpful to give sugestive answers to customer's enquiries.
•Be considerate to think over other people's feelings.
Meeting customer's needs/guest satisfaction:
It is important to smile to customers and being friendly without being too familiay.Anticipate your customer's needs , aware of your customers want and they have to ask.
An Agent should prove to be helpful through offer suggestive selling and guidance to customers who are in decisive is always a way of showing care .However avoid pushing unwanted products and serv
The trainee will be understand what is required of him/her,through performing different types of task within the enterprise .The various task that one should be able to perform .The trainee should be familirised with employer's hope of making sales of the products and services.
Measurement of the trainee:
The wishes of every employer or principal is to employ an effective agent/sponsor who effectively and efficiently meet the goals of the organisation.
The trainee is expected to be effective in ability to be able to do right thing at the right time.It is important to understand that any task should be completed within the desired period .One should not go to perform other task without finish the given task that the management have assigned to do.
The trainee should be efficiently doing duties well or producing desired results.The ability of the trainee to be able to use the equipment and ensure that the task completed.The ability to utilise the resources been given ,if problems shoot and able to ask for training ,coaching and assistance from the manager or supervisor.
Importance of Training?
After get trained the agent now have the knowledge of basic operation system of the enterprise and ability to confirm organisation's trading policy.
This helps to reduce errors at work , have adequate knowledge about the job entitled to perform.The trained person enhanced the promotion at work ,effectiveness and efficience at work to perform duties to the expected standard.
What is Agency/Sponsorship?
This is a profession like any other professions which falls and marketing goods and services of any organisation.The agent need to be trained propery as to excute their duties professionally .The image of the organisation is mostly potrayed by the Agent/sponsor.
Attitudes: Be self instructed and friendly at all times .It is good to be patient and not temparament or different at all times.
Appearance:Personal hygiene is very important .It is important to look good and feel self confidence so that you belive in yourself and make judgements that make your task easier. and progressive. Confidence about the work you are doing ,so your customers,collegues and the rest of management.Your collegues will be able to co-operate with you because of positive effect you expose to them and more with customers who satisfied by the knowledge of the product you are promoting.The top management will be confident in you that you are a reliable person for the mission of the organisation and this increases the chances of being promoted.
The dirty Agent turnishes the image of the whole organisation.A professional Agent will extend the smartness to all operational sorroundings.It is good to ensure that all places of operation and products are tidy always.
The Motto is 'customer is the king'.The customer is always right ,,without the customer there is no business.Always agree with customers complaints/advice so long they don't harm or affect the business.
Customer needs and expectations:
•Quality goods or products
•Good services
•Cleanliness,hygiene -clean stuff
•Good atmosphere,free space
•Cometitive price , friendly staff
•Fast and efficient services
The customer's understanding of quality service is affected by the attitude of the the serving staff their behaviour and what they say.
It is advised to understand what customers need and provide that need .Treat customers as individual not as a number, be attentive to every customer.
Empathy and Rapport:
The skill of seeing things from customer's point of view .Understand customer's feelings and taking account of this in providing an appropriate style of services.
The skill of understand the effect of certain expression ,body movement and appearence have on customer and adopting them accordingly.
How to offer quality services?:
•Be expectant to always be ready to serve customers.
•Be friendly so that you always greet them and wear a happy face.
•Eye contact make you trust worthness ,this implies interest and sencerely.
•Be fast ,quck and accurate to serve the customer.
•Be helpful to give sugestive answers to customer's enquiries.
•Be considerate to think over other people's feelings.
Meeting customer's needs/guest satisfaction:
It is important to smile to customers and being friendly without being too familiay.Anticipate your customer's needs , aware of your customers want and they have to ask.
An Agent should prove to be helpful through offer suggestive selling and guidance to customers who are in decisive is always a way of showing care .However avoid pushing unwanted products and serv
Important qualities of an Agent/sponsor!
Honest to the company and customers.
Vigilence to be alert and always ready for customers.Professional to manage time accordingly and avoid mixing leisure and work that is don't be playful during working.Hardworking is really working with extra effort don't be lazy.
Be initiative to think on your own .Don't just wait to be told everything ,responsible to be able to care of all procedures.
Cheerful in smiling to happy,be patient to bear troubles without complaining and be polite and sencere so that avoid to be rude and rough to customers.
Clear speaking ,fluency so that you can be heard.
SMART is to be as follows:
•Systematic ordery manner of perfoming daily duties rather than doing duties on a random basis.
•Measure and perform duties on given,planned or agreed time anything beyond regarded as overtime .All duties assigned to be completed inorder to avoid overtime.
•Achievements of an agent should be undertaken and have completed.Agent should be involved in undertaking such activities .Avoid to assign others to undertake the said duties.
•Realistic to be the actual performer of the said task and always be available at your work so that you always ensure that you don't deligate others to perform the said job.
•Time speed the ability to perform day to day duties within the stipulated period of time and ensure that any given job should be completed within the desired period.
Skills to be passed by the Agent/sponsor:
This is whereby the agent is regarded as a good interactor of good communication when dealing with different types of customers/clients at all times.
Conceptional skill views the organisation and find out how the agent fits in that organisation.Tactical skill to use your knowledge and intiatives when undertaking the said job/task.
Roles to play:
Any duties given within an organisation to the agent should display several behaviours.The agent must be the leader of his/her job.Be able of monitoring job cycles for examples challenges that can be encounted.Maximum security should be maintained and all procedures that relates to security to the said task should be implemented.
The two way representative is whereby the agent in most cases inform the management about the basic requirement needed by customers.
Liason role is whereby agent has to be able to effectively communicates with customers at levels
Why Agents/sponsors are needed?
These people are needed to make sales or invite people to the organisation. The sales are maximised as many people are joining the company and increase sales.These are the people who determine the survival of the organisation through meeting the company 's objectives,aims and goals.
Complaint Handling:
Complaints or conflicts management remember the motto .If the customer says,"I am not happy about something ." This means this complain has to be looked into it.
How to hold/solve customer's complaints?
Remove the complainant from others before influence them ,leave your premises saying bad comments about your service.Bad news travel faster.
Introduce yourself to the customer and ask him/her to explain the problem without interupting him/her.Now repeat the complain then concede before answering (respect of view point)
Always assure your customer that you can help and don't think personal.
Examine the product you have sold and check whether the customer bought from your organisation by asking receipt check record numbers and the packaging.
If the complaint is genuine apologise and persude the customer to accept another product which is better.Avoid cash refunds unless the customer threatens you.Thank your customer for raising a complaint because you realised your mistake , then take steps to check your products regulary before be on sale time and again.
Ask your customer to remain your customer and wish him/her a pleasant day.When the customer leave your premises check and remove products with a similar mistakes/faults.Remember about 90% of customers don't complain on what happened to them.
Vigilence to be alert and always ready for customers.Professional to manage time accordingly and avoid mixing leisure and work that is don't be playful during working.Hardworking is really working with extra effort don't be lazy.
Be initiative to think on your own .Don't just wait to be told everything ,responsible to be able to care of all procedures.
Cheerful in smiling to happy,be patient to bear troubles without complaining and be polite and sencere so that avoid to be rude and rough to customers.
Clear speaking ,fluency so that you can be heard.
SMART is to be as follows:
•Systematic ordery manner of perfoming daily duties rather than doing duties on a random basis.
•Measure and perform duties on given,planned or agreed time anything beyond regarded as overtime .All duties assigned to be completed inorder to avoid overtime.
•Achievements of an agent should be undertaken and have completed.Agent should be involved in undertaking such activities .Avoid to assign others to undertake the said duties.
•Realistic to be the actual performer of the said task and always be available at your work so that you always ensure that you don't deligate others to perform the said job.
•Time speed the ability to perform day to day duties within the stipulated period of time and ensure that any given job should be completed within the desired period.
Skills to be passed by the Agent/sponsor:
This is whereby the agent is regarded as a good interactor of good communication when dealing with different types of customers/clients at all times.
Conceptional skill views the organisation and find out how the agent fits in that organisation.Tactical skill to use your knowledge and intiatives when undertaking the said job/task.
Roles to play:
Any duties given within an organisation to the agent should display several behaviours.The agent must be the leader of his/her job.Be able of monitoring job cycles for examples challenges that can be encounted.Maximum security should be maintained and all procedures that relates to security to the said task should be implemented.
The two way representative is whereby the agent in most cases inform the management about the basic requirement needed by customers.
Liason role is whereby agent has to be able to effectively communicates with customers at levels
Why Agents/sponsors are needed?
These people are needed to make sales or invite people to the organisation. The sales are maximised as many people are joining the company and increase sales.These are the people who determine the survival of the organisation through meeting the company 's objectives,aims and goals.
Complaint Handling:
Complaints or conflicts management remember the motto .If the customer says,"I am not happy about something ." This means this complain has to be looked into it.
How to hold/solve customer's complaints?
Remove the complainant from others before influence them ,leave your premises saying bad comments about your service.Bad news travel faster.
Introduce yourself to the customer and ask him/her to explain the problem without interupting him/her.Now repeat the complain then concede before answering (respect of view point)
Always assure your customer that you can help and don't think personal.
Examine the product you have sold and check whether the customer bought from your organisation by asking receipt check record numbers and the packaging.
If the complaint is genuine apologise and persude the customer to accept another product which is better.Avoid cash refunds unless the customer threatens you.Thank your customer for raising a complaint because you realised your mistake , then take steps to check your products regulary before be on sale time and again.
Ask your customer to remain your customer and wish him/her a pleasant day.When the customer leave your premises check and remove products with a similar mistakes/faults.Remember about 90% of customers don't complain on what happened to them.
How merchandiser approach and convince customers?
The merchandiser observes and monitors all customers reaching the place where the products are displayed and select these customers because similar products of commpetitors are grouped together.Greet the customer in a pleasant cheerful manner .Product introduction first before self and company introductions.Handover the product to the customer will feel shy to put back the products so the customer will buy it.
However allow the customer enough time to examine the products whilst you explain the features and benefits.Be confident enough to answer all the questions from your knowledge of the product and your heart.Your persuasion to the customer should be that it shall meet the customer 's needs and wants.Give the customers free samples with concerns of your organisation.
It is not good to force the customers to take the products just because they visited your site.Thank the customers and promise them to come again when they come to shop next time.
At the end of the day if one hundred customers visited your site and atleast 60% make sales from your products it is a good result.
What else can you do so that the customer can buy?Talk of other services such as delivering products to the customer's door steps.If you are selling in a supermarket place your products in a customer 's trolley and help the customer to push the trolley towards the cash point.
Tell the customer to come see you personally if she/he is not happy with the products.Give your customer your business card.If then does not want to buy take the remarks of his/her objection and convince that is why you are employed to make customers satisfied.
PROMOTION is the primary advertising since product competing for market or demand from the public .It is this adversing the product and demostrating how certain products can be used also by having products on behalf of a particular product to promote sales
PRODUCT KNOWLEDGE is the ability whereby the employee would have a clear understanding on various aspects that are involved in the said job or task.
In this regard entells one to have understanding on various aspects which ranges from how one should perform the day to day duties.
If product knowledge is absent this means the promoter will be ineffective when undertaking the said day to day duties.Product knowledge empower to perform day to day activities using initiation or initiatives.
IMPORTANCE OF PRODUCT KNOWLEDGE!
Effectiveness and efficience will be enhanced.Enables one to reduce errors at work and able to complete the said duty in a stipulated time
Promotion at work as proper understanding of production as regards of what is expected of promoter.Enhance company's image if sales representative professionally dealing with the public
Product knowledge has three categories:
core product knowledge is the clear understanding of basic infrustructure knowledge of the product's main components,what customer should do after purchasing the product.Tangible product knowledge is the ability to demostrate fully what expected on customer when using the product.The ability to perform under minimum guidance and supervision .Ensuring that the product has been almost rated how it operates at all levels.
Intangible product knowledge this is when the representative is performing duties as per company's proceduring instructions .This ensure one should perform duties even if she/he does not clearly understand what is expected.
SOURCES OF INFORMATION are:
Training departments entells the one should know what representative is expected .Equips the individual with basic knowledge as well as enable him/her to perform duties in the prescribed manner .Training could be in house or at recognised institutions.
Other experienced members of staff ,a new employee should be required to follow instructions
assisted by individual who served the organisation for a long time.Through one 's intiative, this only happens to those who will perform the daily activities beyond tthe expected standard without product knowledge then it will be difficult for a worker to perform the duties to the expected standard
However allow the customer enough time to examine the products whilst you explain the features and benefits.Be confident enough to answer all the questions from your knowledge of the product and your heart.Your persuasion to the customer should be that it shall meet the customer 's needs and wants.Give the customers free samples with concerns of your organisation.
It is not good to force the customers to take the products just because they visited your site.Thank the customers and promise them to come again when they come to shop next time.
At the end of the day if one hundred customers visited your site and atleast 60% make sales from your products it is a good result.
What else can you do so that the customer can buy?Talk of other services such as delivering products to the customer's door steps.If you are selling in a supermarket place your products in a customer 's trolley and help the customer to push the trolley towards the cash point.
Tell the customer to come see you personally if she/he is not happy with the products.Give your customer your business card.If then does not want to buy take the remarks of his/her objection and convince that is why you are employed to make customers satisfied.
PROMOTION is the primary advertising since product competing for market or demand from the public .It is this adversing the product and demostrating how certain products can be used also by having products on behalf of a particular product to promote sales
PRODUCT KNOWLEDGE is the ability whereby the employee would have a clear understanding on various aspects that are involved in the said job or task.
In this regard entells one to have understanding on various aspects which ranges from how one should perform the day to day duties.
If product knowledge is absent this means the promoter will be ineffective when undertaking the said day to day duties.Product knowledge empower to perform day to day activities using initiation or initiatives.
IMPORTANCE OF PRODUCT KNOWLEDGE!
Effectiveness and efficience will be enhanced.Enables one to reduce errors at work and able to complete the said duty in a stipulated time
Promotion at work as proper understanding of production as regards of what is expected of promoter.Enhance company's image if sales representative professionally dealing with the public
Product knowledge has three categories:
core product knowledge is the clear understanding of basic infrustructure knowledge of the product's main components,what customer should do after purchasing the product.Tangible product knowledge is the ability to demostrate fully what expected on customer when using the product.The ability to perform under minimum guidance and supervision .Ensuring that the product has been almost rated how it operates at all levels.
Intangible product knowledge this is when the representative is performing duties as per company's proceduring instructions .This ensure one should perform duties even if she/he does not clearly understand what is expected.
SOURCES OF INFORMATION are:
Training departments entells the one should know what representative is expected .Equips the individual with basic knowledge as well as enable him/her to perform duties in the prescribed manner .Training could be in house or at recognised institutions.
Other experienced members of staff ,a new employee should be required to follow instructions
assisted by individual who served the organisation for a long time.Through one 's intiative, this only happens to those who will perform the daily activities beyond tthe expected standard without product knowledge then it will be difficult for a worker to perform the duties to the expected standard
IMPORTANCE OF PRODUCT KNOWLEDGE IN MERCHANDISING TO IMPROVE SALES!
Merchandising is the lay down of goods or products or caring them in a certain shop .A merchandiser is a sales representative who works in a supermarket ,wholesale,showground ,online ,expositions or trade fairs.This person employs by the agent or manufacturer or distributor of the products .
HOW TO CARE FOR PRODUCTS?
Products must not storked any how in any space set for marketing.They should stratergically laid such that fast moving products must be near the cash point such as perishable products ,milk,bread ,eggs,sweets and others.
Foodstuff should be at all times covered.FIFO:First in First out should always be practised .The stuff should always laid in their categories that is dertegents,hardware,soft goods or grocery.
Don't handle food with bare hands .Observe safety on stork taking and don't overstork perishables.
Related products should be closely packed for example butter,bread ,eggs.Arrange products in the shelves in an attractive manner so as to attract an eye of the customer thus being more competitive on the market.
Make sure that products on the shelves are not expired,clean and strong all the time.Ensure all the products are displayed on their proper place categorically or environmentally next to their sister product with their required temperature.
Customer's convinience should be placed within the customer's reach and keeping shelves well storked.Adhering to FIFO principle or LILO the opposite Last in Last out.
Responding positively to customers' question and being have product knowledge so that customer's queries can be fully answered.Make sure when demostrate or advertising products is done properly.
Effectiveness and efficience will be enhanced,enables one to reduce errors at work. Ability to complete the said duty in a stipulated time.Promotion at work as proper understanding of production as regards of what is expected of promoter.Enhance company's image if sales representative professionally dealing with the public
Product knowledge has three categories:
core product knowledge is the clear understanding of basic infrustructure knowledge of the product's main components,what customer should do after purchasing the product.Tangible product knowledge is the ability to demostrate fully what expected on customer when using the product.The ability to perform under minimum guidance and supervision .Ensuring that the product has been almost rated how it operates at all levels.
Intangible product knowledge this is when the representative is performing duties as per company's proceduring instructions .This ensure one should perform duties even if she/he does not clearly understand what is expected.
SOURCES OF INFORMATION:
Training departments entells the one should know what representative is expected .Equips the individual with basic knowledge as well as enable him/her to perform duties in the prescribed manner .Training could be in house or at recognised institutions.
Other experienced members of staff ,a new employee should be required to follow instructions
assisted by individual who served the organisation for a long time.
Through one 's intiative, this only happens to those who will perform the daily activities beyond tthe expected standard without product knowledge then it will be difficult for a worker to perform the duties to the expected standard
HOW TO CARE FOR PRODUCTS?
Products must not storked any how in any space set for marketing.They should stratergically laid such that fast moving products must be near the cash point such as perishable products ,milk,bread ,eggs,sweets and others.
Foodstuff should be at all times covered.FIFO:First in First out should always be practised .The stuff should always laid in their categories that is dertegents,hardware,soft goods or grocery.
Don't handle food with bare hands .Observe safety on stork taking and don't overstork perishables.
Related products should be closely packed for example butter,bread ,eggs.Arrange products in the shelves in an attractive manner so as to attract an eye of the customer thus being more competitive on the market.
Make sure that products on the shelves are not expired,clean and strong all the time.Ensure all the products are displayed on their proper place categorically or environmentally next to their sister product with their required temperature.
Customer's convinience should be placed within the customer's reach and keeping shelves well storked.Adhering to FIFO principle or LILO the opposite Last in Last out.
Responding positively to customers' question and being have product knowledge so that customer's queries can be fully answered.Make sure when demostrate or advertising products is done properly.
Effectiveness and efficience will be enhanced,enables one to reduce errors at work. Ability to complete the said duty in a stipulated time.Promotion at work as proper understanding of production as regards of what is expected of promoter.Enhance company's image if sales representative professionally dealing with the public
Product knowledge has three categories:
core product knowledge is the clear understanding of basic infrustructure knowledge of the product's main components,what customer should do after purchasing the product.Tangible product knowledge is the ability to demostrate fully what expected on customer when using the product.The ability to perform under minimum guidance and supervision .Ensuring that the product has been almost rated how it operates at all levels.
Intangible product knowledge this is when the representative is performing duties as per company's proceduring instructions .This ensure one should perform duties even if she/he does not clearly understand what is expected.
SOURCES OF INFORMATION:
Training departments entells the one should know what representative is expected .Equips the individual with basic knowledge as well as enable him/her to perform duties in the prescribed manner .Training could be in house or at recognised institutions.
Other experienced members of staff ,a new employee should be required to follow instructions
assisted by individual who served the organisation for a long time.
Through one 's intiative, this only happens to those who will perform the daily activities beyond tthe expected standard without product knowledge then it will be difficult for a worker to perform the duties to the expected standard
The business plan flexibility is essential for competition in growth and sales
The size of company or its reputation do not guarantee its continued success especially in the contemporary times when the changes in technology brought about new changes of contacting clients,customers in doing business.
Prominent companies of 1980s and 1990s disappeared when they failed to cope with the new ways of growing competition. Graves (1994) says market capitalisation and human resources development could set the limit on how successful an organisation could be in the future."We believe that the future will involve more competition and require greater flexibility in an environment in which only constant will be change.All of this demands of us things we can only imagine today.We do not know a lot about what will be coming,but we have developed and are acting on some beliefs about our people and our organisation which will help us prepare for what will come."
For a company to cope with the ever changing way of doing business .The employees need on going training programmes to help them have self-confidence and refreshing their technical skills.
The company must closely monitor the trends in the market and industrial changes so as to evaluate any possible alternatives necessary for company's sustainabilty.The constant upgrade of technical and managerial skills is the stratergy for company 's existence and survival.
In these days it is necessary to go online,marketing products on the never flooding global markets.Interacting with internetters around the globe will help to polish the new skills of revamping business skills.
Competition is not hazard but it helps to constantly check the quality of our services or goods to fulfil human needs and wants.
Competition help the business to perfect it self and customers have wide choice of making purchases.
Prominent companies of 1980s and 1990s disappeared when they failed to cope with the new ways of growing competition. Graves (1994) says market capitalisation and human resources development could set the limit on how successful an organisation could be in the future."We believe that the future will involve more competition and require greater flexibility in an environment in which only constant will be change.All of this demands of us things we can only imagine today.We do not know a lot about what will be coming,but we have developed and are acting on some beliefs about our people and our organisation which will help us prepare for what will come."
For a company to cope with the ever changing way of doing business .The employees need on going training programmes to help them have self-confidence and refreshing their technical skills.
The company must closely monitor the trends in the market and industrial changes so as to evaluate any possible alternatives necessary for company's sustainabilty.The constant upgrade of technical and managerial skills is the stratergy for company 's existence and survival.
In these days it is necessary to go online,marketing products on the never flooding global markets.Interacting with internetters around the globe will help to polish the new skills of revamping business skills.
Competition is not hazard but it helps to constantly check the quality of our services or goods to fulfil human needs and wants.
Competition help the business to perfect it self and customers have wide choice of making purchases.
Voice of the consumer needed for Business growth !
In developing a new business concept ,the initial design ideas are created from several sources in a joint process which brings together the combined analysis of the business ,marketing and product development.
A consumer can generally regarded as the customer ,buyer ,client or the end user of the product. Product is anything which designed by business concept put on the market as a commodity. The product may be in the form of goods or services.
Underpinning this the business concept should research the consumer needs ,behaviours or activities by which the users are able to make their suggestions and comments or are observed in application to identify unspoken behavioural needs.
The consumer's voice is essential in the survival of any enterprise and the feedback from the consumers are retained in the business. The utilisation of business techniques including observation ,organised consumer group discussions ,visit programmes ,consumer advisory panels ,surveys and other various foral are essential in making a business as a growing entity.
Success in product marketing depends exclusively on creating brands that talk to consumers with the consistence in understanding them ,their needs and their future. Once the business consider the user in their products and identify the solutions to their challenges to deliver real business in their lines of operations. Even through blogging customer 's comments is a tool to sale company brands and increase in sales.
A consumer can generally regarded as the customer ,buyer ,client or the end user of the product. Product is anything which designed by business concept put on the market as a commodity. The product may be in the form of goods or services.
Underpinning this the business concept should research the consumer needs ,behaviours or activities by which the users are able to make their suggestions and comments or are observed in application to identify unspoken behavioural needs.
The consumer's voice is essential in the survival of any enterprise and the feedback from the consumers are retained in the business. The utilisation of business techniques including observation ,organised consumer group discussions ,visit programmes ,consumer advisory panels ,surveys and other various foral are essential in making a business as a growing entity.
Success in product marketing depends exclusively on creating brands that talk to consumers with the consistence in understanding them ,their needs and their future. Once the business consider the user in their products and identify the solutions to their challenges to deliver real business in their lines of operations. Even through blogging customer 's comments is a tool to sale company brands and increase in sales.
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