In developing a new business concept ,the initial design ideas are created from several sources in a joint process which brings together the combined analysis of the business ,marketing and product development.
A consumer can generally regarded as the customer ,buyer ,client or the end user of the product. Product is anything which designed by business concept put on the market as a commodity. The product may be in the form of goods or services.
Underpinning this the business concept should research the consumer needs ,behaviours or activities by which the users are able to make their suggestions and comments or are observed in application to identify unspoken behavioural needs.
The consumer's voice is essential in the survival of any enterprise and the feedback from the consumers are retained in the business. The utilisation of business techniques including observation ,organised consumer group discussions ,visit programmes ,consumer advisory panels ,surveys and other various foral are essential in making a business as a growing entity.
Success in product marketing depends exclusively on creating brands that talk to consumers with the consistence in understanding them ,their needs and their future. Once the business consider the user in their products and identify the solutions to their challenges to deliver real business in their lines of operations. Even through blogging customer 's comments is a tool to sale company brands and increase in sales.
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