Communication is a process by which two or more people exchange ideas ,feelings,facts or impressions such that each part gains understanding.
For communication to carry more weight and conviction.The communicator (sender) must posses certain qualities that is confidence in the subject matter ,credibility as viewed by the audience reliability.
Messege is the link between sender and receiver or the information the sender wishes the audience to receive.
When Giving a talk,many people are nervous for the first time they give a talk to the audience even through the phone.It is wise to keep on your toes and prevents you from thinking .
Most of the times the nervous caused poor preparation .The prevention is to be courageous and prepare your materials in time .You should have confidence in yourself,your materials that is the knowledge of the subject and a lot of rehearsals is necessary.Addressing lack of confidence is to prepare materials and arrange them inorder and using aid diligently.
During the talk have time for lighter moment by giving jokes. The fear of being frank from what you do not know or limited knowledge. It is very possible to be honest with yourself and refer whatever you do not adequately know to experts.Reasearch material in time.You may have the full knowledge of the subject matter but what may lack is preparation of your homework.
When communicating in the written words:Don't hedge know what you want to say .It is appropriate to use active sentences that is
subject/verb /object
For example "The compost pile will built by Farmers" it is wrong and the correct is :"Farmers will built the compost pile."
It is necessary to writing jargon and complicated sentences.And the dates need to be written in the correct format these days starting with month ,day and then year(06/24/2010).
Quality of an Agent/sponsor:The roles of an agent/sponsor is to be an Educator,Coordinator ,Organiser,Advisor,Advocate,Facilitator ,Communicator ,Motivator,Listener,Intiator,Demostrator or Provider.
All the roles above develops the skill and the motivation to solve the general problems. The agent/sponsor provides link between the customers/clients and the organisation and put in place mechanisms for clients/customers to gain knowledge of the products or services or the skills.The information includes the technicalities,access relevant information and help to learn new things whilst adapt new changes.
The four qualities of knowledge the Agent/sponsor should have are:
Technical the sponsor/agent must be adequately trained in the technical aspects of the work.
The sponsor/agent must well versed with local traditions and values.The understanding of customers/clients ' culture and social fabrics (networks).
The organisational policy,goals and vision should be familarised.The knowledge of th developmental programmes and bureacratic procedures.
The skill of facilitating adult education since the sponsor/agent will work with all community people so the familiar with the approaches of adult education.
Personal Skills arean organisational and planning the abilities to plan the work and organise its implementation.
Communication is effective with the good knowledge of the common language in the community both verbally and non verbally.
Analysis and diagnosis of the problems,must be able to examine situations and propose the course of action to be taken.
Honest ,realiable and trusted.
Punctality that is time conscious to attend every scheduled progrmmes.
Communication is about expressing what we think and feel.Its not about talking ,but listening is also very impartant to make it a complete thing.
Communication is more than words it includes our appearance, and our habit when we expressing our emotions and appreciations.
As human beings with unique talents of communicating we should learn to communicate better with other people so that we can share our views without hurting their feelings.
Communication tips:
Always talk to anyone with respect,listen with your full attention and encourage other people around you,even children to express their views freely.Be open to them as you can assist everyone to understand his/her feelings by asking questions and say out their feelings ,like "you feel angry" or frustrated or happy.
Encourage some people to solve their own problems ,but give them tips wherever necessary.Never deal with issues when you are angry .
Hold meeting with people and discuss problems and decisions and give everyone a chance to talk.
People are very excited if they are given opportunity to express their feelings including their happiness ,disappointments and anger.
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Saturday, September 25, 2010
CONSUMER EDUCATION! Why it must be a subject for school and community?
A consumer is the most important person for every business,without a consumer there is no business.Customer is not our problem ,but is there to give us business.
These are the most of words given to workers when oriented to work in a business enterprise,especially in the commercial sector where they will meet people for their products and services to persuade them to buy.
Despite being given customer care tips ,there can abuse them as they frustrated by the work,or when corrupted by a hive of activities. As a consumer it is good to be an informed buyer who have knowledge of your rights when served in a supermarket,hardware,barber/saloon,hospital,school or where you pay bills such as of electrity,rent,bank ,water or traffic fees.It is very important to be served in a hospitable friendly environment.
Every person is a consumer at one point in time or place no matter how rich,poor or self suficient you are all we need someone's products in the form of goods or services at a specific time in our life.
Therefore to be a happy consumer is helpful for you to be a well served person whenever you visit any enterprise to seek and buy their products.
In Zimbabwe an organisation known as Consumer Council of Zimbabwe(C.C.Z), was formed by a group of volunteers women in the city of Bulawayo who were concerned with the prices fluctuations prevailing in different market places around the country.Their main objective is to check and compare prices for their own knowledge,aspects of product quality,services which seems to be below standard. Intially they called themselves the Vigilence commitee which was formed in 1955 and aimed at meeting the protective needs of the consumer and have an micable understanding between the seller and the consumer.
Where and when they found prices too high they report to the police.By that time in Zimbabwe it was irregal to over charge products ,especially the basic commodities.
Around 1975 their efforts was recognised and acknowledged by the government and then restructured to be the complain 's board in Zimbabwe for every consumer queries and they legally contest for justice in courts.
Their main goals is to expose unscruplous traders,to be price watchdogs or weed out poor trade practices such as selling expired products ,promoting Zimbabwean products' incentive scheme and monitoring cost of living.
They act as mediator between the consumer and the trader,monitoring the standard of the products ranging from product quality,packaging,for instance if the product is said to be 4kg and then if reweighed found to be 3kg it was regarded as cheating the consumer.
They also worked with other organisations such as Standard Associations and international consumer boards.Their role is to inform consumers of their rights and and responsibilities,educate consumers against buying counterfeit products,defects ,harmful production.They educate consumers through media ,workshops,and other gatherings.
Consumerism is not a brainchild of the Zimbabweans.It started in USA where the rights of the consumers and are responsibilities were recognised and ,compaign awareness carried over in all states to fully inform every consumer about own rights.
Role of the Teachers in Consumer Education in the schools is wide as they play the role of being community agents responsible for educating the children to know their rights as consumers.
Teachers should educate not only school children ,but even the community members about their rights and responsibilities as consumers.
They (teachers) should also help consumers to carry investigations of complaints and how to join or form consumer clubs and advocate for their rights and responsibilities.
These are the most of words given to workers when oriented to work in a business enterprise,especially in the commercial sector where they will meet people for their products and services to persuade them to buy.
Despite being given customer care tips ,there can abuse them as they frustrated by the work,or when corrupted by a hive of activities. As a consumer it is good to be an informed buyer who have knowledge of your rights when served in a supermarket,hardware,barber/saloon,hospital,school or where you pay bills such as of electrity,rent,bank ,water or traffic fees.It is very important to be served in a hospitable friendly environment.
Every person is a consumer at one point in time or place no matter how rich,poor or self suficient you are all we need someone's products in the form of goods or services at a specific time in our life.
Therefore to be a happy consumer is helpful for you to be a well served person whenever you visit any enterprise to seek and buy their products.
In Zimbabwe an organisation known as Consumer Council of Zimbabwe(C.C.Z), was formed by a group of volunteers women in the city of Bulawayo who were concerned with the prices fluctuations prevailing in different market places around the country.Their main objective is to check and compare prices for their own knowledge,aspects of product quality,services which seems to be below standard. Intially they called themselves the Vigilence commitee which was formed in 1955 and aimed at meeting the protective needs of the consumer and have an micable understanding between the seller and the consumer.
Where and when they found prices too high they report to the police.By that time in Zimbabwe it was irregal to over charge products ,especially the basic commodities.
Around 1975 their efforts was recognised and acknowledged by the government and then restructured to be the complain 's board in Zimbabwe for every consumer queries and they legally contest for justice in courts.
Their main goals is to expose unscruplous traders,to be price watchdogs or weed out poor trade practices such as selling expired products ,promoting Zimbabwean products' incentive scheme and monitoring cost of living.
They act as mediator between the consumer and the trader,monitoring the standard of the products ranging from product quality,packaging,for instance if the product is said to be 4kg and then if reweighed found to be 3kg it was regarded as cheating the consumer.
They also worked with other organisations such as Standard Associations and international consumer boards.Their role is to inform consumers of their rights and and responsibilities,educate consumers against buying counterfeit products,defects ,harmful production.They educate consumers through media ,workshops,and other gatherings.
Consumerism is not a brainchild of the Zimbabweans.It started in USA where the rights of the consumers and are responsibilities were recognised and ,compaign awareness carried over in all states to fully inform every consumer about own rights.
Role of the Teachers in Consumer Education in the schools is wide as they play the role of being community agents responsible for educating the children to know their rights as consumers.
Teachers should educate not only school children ,but even the community members about their rights and responsibilities as consumers.
They (teachers) should also help consumers to carry investigations of complaints and how to join or form consumer clubs and advocate for their rights and responsibilities.
Universial Consumer Rights Need to be observed for Fair Trade
•Right to basic needs.
•Right to be heard
•Right to a health environment
•Right to choose
•Right to consumer education
•Right to be informed
•Right to redress
What are these right means to the business and the consumers?
Right to basic needs is a consumer's right to basic goods and services which guarantee survival .These include food ,clothing ,shelter ,health care ,education and sanitation.
Right to safety means to be protected against products ,production processes and services which are hazardous to human health and life.
Right to Choose means the right to have access to a variety of products and services at a competitive prices and in the case of monopolise to have an assurance of satisfactory quality and service at a fair price.
Right to be Informed means to be freely given facts needed to make informed choices or decisions.Consumers must not misled in order to be lured to buy or poorly informed through adverts.They must be given accurate and adequate information which enabling them to act wisely and responsibly.The law need to protect consumers from misleading or in accurate publicity material whether included in advertising ,labelling ,packaging ,through public media,posters or by other means.
Right to be heard advocates for consumer's interests with the view to the receiving of full and sympathetic consideration in the formation and excution of other policies.It includes the right to representation in government and other policy making bodies as well as the development of products and services before they are produced and set on the market for sale.
Right to Redress aimed at fair settlement of just claims .It includes the right to receive compensation for misrepresentation ,shoddy goods or unsatisfactory services and the availability of acceptable forms of legal aid.
Right to Consumer Education the buyer should be freely exposed to acquire knowledge and skills of buying or using products to be an informed consumer throughout life when using these products.
Right to a Health Environment must be conducive so that it will enhance the quality of life.It includes protection against environment dangers over which the individual has no control .It acknowledges the need to protect and improve the environment for persent and future generations.
Responsibilities of a consumer is to take action. Social responsibility is to maintain the social morality in the society.
Be a critically awared person as a consumer as obliged to exercise your investigations and involve in the trade you regarded there treated fairly and is going to be a win win deal.Acting in solidarity where you ensure that you are not abused your rights,life or cheated ,but only treated as informed consumer.
Inaddition to this ,as a consumer you are supposed to know exactly what you are you want and should be able to know exactly how much you want? Gather the information adequately for the product you want to buy.
Shop and compare prices and quality.Check whether the product has quality guarantee as well as expiry dates.
Compare the credit costs ,cash costs ,lay-bye or hire purchase facilities for large items.
Always buy from a reputable dealer .Read instructions on the label or book before buying and using the product.Use and care for the product properly.It is the consumer's responsibility to keep receipt bills and invoices properly.
How to handle a complaint? When you feel that you have a complain,you should have the following.
•State your name ,conduct address and telephone numbers.
•State correct date of complaint ,have a nature of subject.
•Identify the name of manufacturer ,product code and serial number.
•You need the purchase information like sales receipts,date of purchase information ,place of purchase and sales person.
•Identify defects and state whether guarantee was given or not .Within a week of submission .
•You should expect a reply ,a refund ,a repair,a replacement ,adjustment ,a correction ,information change of policy or an apology.
•Always include a date by which you expect your demands to be acted upon so that if no action is taken further actions can be taken .If you have any other previous information on complaints of the same nature indicate them to give more value to your complain.
•Right to be heard
•Right to a health environment
•Right to choose
•Right to consumer education
•Right to be informed
•Right to redress
What are these right means to the business and the consumers?
Right to basic needs is a consumer's right to basic goods and services which guarantee survival .These include food ,clothing ,shelter ,health care ,education and sanitation.
Right to safety means to be protected against products ,production processes and services which are hazardous to human health and life.
Right to Choose means the right to have access to a variety of products and services at a competitive prices and in the case of monopolise to have an assurance of satisfactory quality and service at a fair price.
Right to be Informed means to be freely given facts needed to make informed choices or decisions.Consumers must not misled in order to be lured to buy or poorly informed through adverts.They must be given accurate and adequate information which enabling them to act wisely and responsibly.The law need to protect consumers from misleading or in accurate publicity material whether included in advertising ,labelling ,packaging ,through public media,posters or by other means.
Right to be heard advocates for consumer's interests with the view to the receiving of full and sympathetic consideration in the formation and excution of other policies.It includes the right to representation in government and other policy making bodies as well as the development of products and services before they are produced and set on the market for sale.
Right to Redress aimed at fair settlement of just claims .It includes the right to receive compensation for misrepresentation ,shoddy goods or unsatisfactory services and the availability of acceptable forms of legal aid.
Right to Consumer Education the buyer should be freely exposed to acquire knowledge and skills of buying or using products to be an informed consumer throughout life when using these products.
Right to a Health Environment must be conducive so that it will enhance the quality of life.It includes protection against environment dangers over which the individual has no control .It acknowledges the need to protect and improve the environment for persent and future generations.
Responsibilities of a consumer is to take action. Social responsibility is to maintain the social morality in the society.
Be a critically awared person as a consumer as obliged to exercise your investigations and involve in the trade you regarded there treated fairly and is going to be a win win deal.Acting in solidarity where you ensure that you are not abused your rights,life or cheated ,but only treated as informed consumer.
Inaddition to this ,as a consumer you are supposed to know exactly what you are you want and should be able to know exactly how much you want? Gather the information adequately for the product you want to buy.
Shop and compare prices and quality.Check whether the product has quality guarantee as well as expiry dates.
Compare the credit costs ,cash costs ,lay-bye or hire purchase facilities for large items.
Always buy from a reputable dealer .Read instructions on the label or book before buying and using the product.Use and care for the product properly.It is the consumer's responsibility to keep receipt bills and invoices properly.
How to handle a complaint? When you feel that you have a complain,you should have the following.
•State your name ,conduct address and telephone numbers.
•State correct date of complaint ,have a nature of subject.
•Identify the name of manufacturer ,product code and serial number.
•You need the purchase information like sales receipts,date of purchase information ,place of purchase and sales person.
•Identify defects and state whether guarantee was given or not .Within a week of submission .
•You should expect a reply ,a refund ,a repair,a replacement ,adjustment ,a correction ,information change of policy or an apology.
•Always include a date by which you expect your demands to be acted upon so that if no action is taken further actions can be taken .If you have any other previous information on complaints of the same nature indicate them to give more value to your complain.
ONLINE AND TELEPHONE MERCHANDISING MARKETING
This is whereby the sales representative make use of the cutting edge technology to contact prospective buyers of your company products.
This is the most efficient method these days of advertising methods.Internet is the fastest growing business phenomenon on Earth.The new internet age ,sometimes called web 2.0 ,with its plethora of social networking opportunities bring about revolution in the way human beings engage with each other.
Just showing pictures and few attractive words on your site is not enough .As a merchandiser you have to be prepared to engage and interact with consumers in real and very different way through chatting ,writing blogs ,tweets ,press releases and articles then distribute them on sites like facebook, myspace, social maker and infinite number of blogs to choose from ,together with technologies such as Mxit are quietly helpful.
The reason for this ,some suggest that social networking help to make relationships and share information .Internet creates the platform for two way traffic on enfranchising consumers to engage directly with brands and service providers.
The conversation made through internet is open worldwide such that people are getting access to relevant knowledge with blinding speed .This way marketing products is getting smarter and is becoming the easiest way of making huge sales.
Merchandising is the lay down of goods or products or caring them in a certain shop.A merchandiser is a sales representative who works in a supermarket ,wholesale,showground ,online ,expositions or trade fairs.This person employs by the agent or manufacturer or distributor of the products .
How merchandiser approach and convince customers?The merchandiser observe and monitors all customers reaching the place where the products are displayed and select these customers because similar products of commpetitors are grouped together.Greet the customer in a pleasant cheerful manner .Product introduction first before self and company introductions.Handover the product to the customer will feel shy to put back the products so the customer will buy it.
However allow the customer enough time to examine the products whilst you explain the features and benefits.Be confident enough to answer all the questions from your knowledge of the product and your heart.Your persuasion to the customer should be that it shall meet the customer 's needs and wants.Give the customers free samples with concerns of your organisation.
It is not good to force the customers to take the products just because they visited your site.Thank the customers and promise them to come again when they come to shop next time.
At the end of the day if one hundred customers visited your site and atleast 60% make sales from your products it is a good result.
Sales representatives also need to know that marketing is all about creating good relatioships with the consumers so that they can buy your products.
This can only be done when the merchandiser follow the three Cs -collaboration ,creation and curiosity are the guide for successful marketing online.
Collaboration is the sense of tapping into many minds around the world to help to find right places to market your products.Whilst on creation is the application of self organised styles and essential skills that can manipulate innovative to come up with new ideas and images that attracts buyers.
Other ideas include having a digital signature .Include your business addresses for your blog ,tweet and other social sites.Moreover you can opt to join business forums ,focusing on your products and start answering questions.
When selling you also need to have fun ,marketing is all about making fun with customers and the results will be great and amazing.
Remember the telephone selling:
T--Tactiful,Trustworth
E--Enunciate,Efficient
L--Loyay listen carefully
E--Economic
P--Prompt ,Polite,Patient,Pleasant
H--Helpful
O--Organisation
N--Natural
E--Efficient,Eager to help.
Inconclusion,Merchandising falls under advertising of the goodness of products usually by demostrating on various aspects certain products can be used by having products on behalf of a particular product product to promote sales.
This is the most efficient method these days of advertising methods.Internet is the fastest growing business phenomenon on Earth.The new internet age ,sometimes called web 2.0 ,with its plethora of social networking opportunities bring about revolution in the way human beings engage with each other.
Just showing pictures and few attractive words on your site is not enough .As a merchandiser you have to be prepared to engage and interact with consumers in real and very different way through chatting ,writing blogs ,tweets ,press releases and articles then distribute them on sites like facebook, myspace, social maker and infinite number of blogs to choose from ,together with technologies such as Mxit are quietly helpful.
The reason for this ,some suggest that social networking help to make relationships and share information .Internet creates the platform for two way traffic on enfranchising consumers to engage directly with brands and service providers.
The conversation made through internet is open worldwide such that people are getting access to relevant knowledge with blinding speed .This way marketing products is getting smarter and is becoming the easiest way of making huge sales.
Merchandising is the lay down of goods or products or caring them in a certain shop.A merchandiser is a sales representative who works in a supermarket ,wholesale,showground ,online ,expositions or trade fairs.This person employs by the agent or manufacturer or distributor of the products .
How merchandiser approach and convince customers?The merchandiser observe and monitors all customers reaching the place where the products are displayed and select these customers because similar products of commpetitors are grouped together.Greet the customer in a pleasant cheerful manner .Product introduction first before self and company introductions.Handover the product to the customer will feel shy to put back the products so the customer will buy it.
However allow the customer enough time to examine the products whilst you explain the features and benefits.Be confident enough to answer all the questions from your knowledge of the product and your heart.Your persuasion to the customer should be that it shall meet the customer 's needs and wants.Give the customers free samples with concerns of your organisation.
It is not good to force the customers to take the products just because they visited your site.Thank the customers and promise them to come again when they come to shop next time.
At the end of the day if one hundred customers visited your site and atleast 60% make sales from your products it is a good result.
Sales representatives also need to know that marketing is all about creating good relatioships with the consumers so that they can buy your products.
This can only be done when the merchandiser follow the three Cs -collaboration ,creation and curiosity are the guide for successful marketing online.
Collaboration is the sense of tapping into many minds around the world to help to find right places to market your products.Whilst on creation is the application of self organised styles and essential skills that can manipulate innovative to come up with new ideas and images that attracts buyers.
Other ideas include having a digital signature .Include your business addresses for your blog ,tweet and other social sites.Moreover you can opt to join business forums ,focusing on your products and start answering questions.
When selling you also need to have fun ,marketing is all about making fun with customers and the results will be great and amazing.
Remember the telephone selling:
T--Tactiful,Trustworth
E--Enunciate,Efficient
L--Loyay listen carefully
E--Economic
P--Prompt ,Polite,Patient,Pleasant
H--Helpful
O--Organisation
N--Natural
E--Efficient,Eager to help.
Inconclusion,Merchandising falls under advertising of the goodness of products usually by demostrating on various aspects certain products can be used by having products on behalf of a particular product product to promote sales.
The business plan flexibility is essential for competition in growth and sales
The size of company or its reputation do not guarantee its continued success especially in the contemporary times when the changes in technology brought about new changes of contacting clients,customers in doing business.
Prominent companies of 1980s and 1990s disappeared when they failed to cope with the new ways of growing competition. Graves (1994) says market capitalisation and human resources development could set the limit on how successful an organisation could be in the future."We believe that the future will involve more competition and require greater flexibility in an environment in which only constant will be change.All of this demands of us things we can only imagine today.We do not know a lot about what will be coming,but we have developed and are acting on some beliefs about our people and our organisation which will help us prepare for what will come."
For a company to cope with the ever changing way of doing business .The employees need on going training programmes to help them have self-confidence and refreshing their technical skills.
The company must closely monitor the trends in the market and industrial changes so as to evaluate any possible alternatives necessary for company's sustainabilty.The constant upgrade of technical and managerial skills is the stratergy for company 's existence and survival.
In these days it is necessary to go online,marketing products on the never flooding global markets.Interacting with internetters around the globe will help to polish the new skills of revamping business skills.
Competition is not hazard but it helps to constantly check the quality of our services or goods to fulfil human needs and wants.
Competition help the business to perfect it self and customers have wide choice of making purchases.
Prominent companies of 1980s and 1990s disappeared when they failed to cope with the new ways of growing competition. Graves (1994) says market capitalisation and human resources development could set the limit on how successful an organisation could be in the future."We believe that the future will involve more competition and require greater flexibility in an environment in which only constant will be change.All of this demands of us things we can only imagine today.We do not know a lot about what will be coming,but we have developed and are acting on some beliefs about our people and our organisation which will help us prepare for what will come."
For a company to cope with the ever changing way of doing business .The employees need on going training programmes to help them have self-confidence and refreshing their technical skills.
The company must closely monitor the trends in the market and industrial changes so as to evaluate any possible alternatives necessary for company's sustainabilty.The constant upgrade of technical and managerial skills is the stratergy for company 's existence and survival.
In these days it is necessary to go online,marketing products on the never flooding global markets.Interacting with internetters around the globe will help to polish the new skills of revamping business skills.
Competition is not hazard but it helps to constantly check the quality of our services or goods to fulfil human needs and wants.
Competition help the business to perfect it self and customers have wide choice of making purchases.
Voice of the consumer needed for Business growth !
In developing a new business concept ,the initial design ideas are created from several sources in a joint process which brings together the combined analysis of the business ,marketing and product development.
A consumer can generally regarded as the customer ,buyer ,client or the end user of the product. Product is anything which designed by business concept put on the market as a commodity. The product may be in the form of goods or services.
Underpinning this the business concept should research the consumer needs ,behaviours or activities by which the users are able to make their suggestions and comments or are observed in application to identify unspoken behavioural needs.
The consumer's voice is essential in the survival of any enterprise and the feedback from the consumers are retained in the business. The utilisation of business techniques including observation ,organised consumer group discussions ,visit programmes ,consumer advisory panels ,surveys and other various foral are essential in making a business as a growing entity.
Success in product marketing depends exclusively on creating brands that talk to consumers with the consistence in understanding them ,their needs and their future. Once the business consider the user in their products and identify the solutions to their challenges to deliver real business in their lines of operations. Even through blogging customer 's comments is a tool to sale company brands and increase in sales.
A consumer can generally regarded as the customer ,buyer ,client or the end user of the product. Product is anything which designed by business concept put on the market as a commodity. The product may be in the form of goods or services.
Underpinning this the business concept should research the consumer needs ,behaviours or activities by which the users are able to make their suggestions and comments or are observed in application to identify unspoken behavioural needs.
The consumer's voice is essential in the survival of any enterprise and the feedback from the consumers are retained in the business. The utilisation of business techniques including observation ,organised consumer group discussions ,visit programmes ,consumer advisory panels ,surveys and other various foral are essential in making a business as a growing entity.
Success in product marketing depends exclusively on creating brands that talk to consumers with the consistence in understanding them ,their needs and their future. Once the business consider the user in their products and identify the solutions to their challenges to deliver real business in their lines of operations. Even through blogging customer 's comments is a tool to sale company brands and increase in sales.
Voice of the consumer needed for Business growth !
In developing a new business concept ,the initial design ideas are created from several sources in a joint process which brings together the combined analysis of the business ,marketing and product development.
A consumer can generally regarded as the customer ,buyer ,client or the end user of the product. Product is anything which designed by business concept put on the market as a commodity. The product may be in the form of goods or services.
Underpinning this the business concept should research the consumer needs ,behaviours or activities by which the users are able to make their suggestions and comments or are observed in application to identify unspoken behavioural needs.
The consumer's voice is essential in the survival of any enterprise and the feedback from the consumers are retained in the business. The utilisation of business techniques including observation ,organised consumer group discussions ,visit programmes ,consumer advisory panels ,surveys and other various foral are essential in making a business as a growing entity.
Success in product marketing depends exclusively on creating brands that talk to consumers with the consistence in understanding them ,their needs and their future. Once the business consider the user in their products and identify the solutions to their challenges to deliver real business in their lines of operations. Even through blogging customer 's comments is a tool to sale company brands and increase in sales.
A consumer can generally regarded as the customer ,buyer ,client or the end user of the product. Product is anything which designed by business concept put on the market as a commodity. The product may be in the form of goods or services.
Underpinning this the business concept should research the consumer needs ,behaviours or activities by which the users are able to make their suggestions and comments or are observed in application to identify unspoken behavioural needs.
The consumer's voice is essential in the survival of any enterprise and the feedback from the consumers are retained in the business. The utilisation of business techniques including observation ,organised consumer group discussions ,visit programmes ,consumer advisory panels ,surveys and other various foral are essential in making a business as a growing entity.
Success in product marketing depends exclusively on creating brands that talk to consumers with the consistence in understanding them ,their needs and their future. Once the business consider the user in their products and identify the solutions to their challenges to deliver real business in their lines of operations. Even through blogging customer 's comments is a tool to sale company brands and increase in sales.
Games people play in business and Market
Dealing with people means directing their emotional conscience instead of bribing them taking advantage of their desperation.
An organisation is for the people who work in it and those who buy the products and services.Eric Berne in around 1950s developed a theory of communication called Transactional Analysis (TA).This theory lists three ego states exist in each of us. These are Organisation's Agent/worker and the Customer.We often switch from one ego state to another depending on the situational position we are.
People are usually not aware of how their behaviour looks to others and understanding TA helps us better control our emotions and modify our behaviour.
Playing the agent /sponsor game:
(a)The Nurturing Agent
This person characteristically calls you "my dear " and says things such as "how bet" or "don't worry".They express concern , care ,reassurance ,support ,praise ("well done").
(b)The critical sponsor
This person makes pronouncements such as "you can't do that " or "it shouldn't be allowed " . These people are usually judgemental and their pronouncements are never based on the facts or an analysis of a situation. They are often opinionated ,judgemental, blaming , faultfinding.
PLAYING CUSTOMER GAME: Such a person maintains all the impulses of a customer and expresses feelings and emotional responses.
(a)The natural customer
Enjoys your products and services ,laughter and funny.This person says "sounds great" or "yes lets buy it".
(b)The Rebellious customer
Throws temper tantrums or sulks or refuses to cooperate and says things such as "I don't care" or "why should I do it?" More subtly they make statements like"don't take any orders of him " and "oh don't bother me.''
An organisation is for the people who work in it and those who buy the products and services.Eric Berne in around 1950s developed a theory of communication called Transactional Analysis (TA).This theory lists three ego states exist in each of us. These are Organisation's Agent/worker and the Customer.We often switch from one ego state to another depending on the situational position we are.
People are usually not aware of how their behaviour looks to others and understanding TA helps us better control our emotions and modify our behaviour.
Playing the agent /sponsor game:
(a)The Nurturing Agent
This person characteristically calls you "my dear " and says things such as "how bet" or "don't worry".They express concern , care ,reassurance ,support ,praise ("well done").
(b)The critical sponsor
This person makes pronouncements such as "you can't do that " or "it shouldn't be allowed " . These people are usually judgemental and their pronouncements are never based on the facts or an analysis of a situation. They are often opinionated ,judgemental, blaming , faultfinding.
PLAYING CUSTOMER GAME: Such a person maintains all the impulses of a customer and expresses feelings and emotional responses.
(a)The natural customer
Enjoys your products and services ,laughter and funny.This person says "sounds great" or "yes lets buy it".
(b)The Rebellious customer
Throws temper tantrums or sulks or refuses to cooperate and says things such as "I don't care" or "why should I do it?" More subtly they make statements like"don't take any orders of him " and "oh don't bother me.''
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