How merchandiser approach and convince customers?

The merchandiser observes and monitors all customers reaching the place where the products are displayed and select these customers because similar products of commpetitors are grouped together.Greet the customer in a pleasant cheerful manner .Product introduction first before self and company introductions.Handover the product to the customer will feel shy to put back the products so the customer will buy it.
However allow the customer enough time to examine the products whilst you explain the features and benefits.Be confident enough to answer all the questions from your knowledge of the product and your heart.Your persuasion to the customer should be that it shall meet the customer 's needs and wants.Give the customers free samples with concerns of your organisation.
It is not good to force the customers to take the products just because they visited your site.Thank the customers and promise them to come again when they come to shop next time.
At the end of the day if one hundred customers visited your site and atleast 60% make sales from your products it is a good result.
What else can you do so that the customer can buy?Talk of other services such as delivering products to the customer's door steps.If you are selling in a supermarket place your products in a customer 's trolley and help the customer to push the trolley towards the cash point.
Tell the customer to come see you personally if she/he is not happy with the products.Give your customer your business card.If then does not want to buy take the remarks of his/her objection and convince that is why you are employed to make customers satisfied.
PROMOTION is the primary advertising since product competing for market or demand from the public .It is this adversing the product and demostrating how certain products can be used also by having products on behalf of a particular product to promote sales
PRODUCT KNOWLEDGE is the ability whereby the employee would have a clear understanding on various aspects that are involved in the said job or task.
In this regard entells one to have understanding on various aspects which ranges from how one should perform the day to day duties.
If product knowledge is absent this means the promoter will be ineffective when undertaking the said day to day duties.Product knowledge empower to perform day to day activities using initiation or initiatives.
IMPORTANCE OF PRODUCT KNOWLEDGE!
Effectiveness and efficience will be enhanced.Enables one to reduce errors at work and able to complete the said duty in a stipulated time
Promotion at work as proper understanding of production as regards of what is expected of promoter.Enhance company's image if sales representative professionally dealing with the public
Product knowledge has three categories:
core product knowledge is the clear understanding of basic infrustructure knowledge of the product's main components,what customer should do after purchasing the product.Tangible product knowledge is the ability to demostrate fully what expected on customer when using the product.The ability to perform under minimum guidance and supervision .Ensuring that the product has been almost rated how it operates at all levels.
Intangible product knowledge this is when the representative is performing duties as per company's proceduring instructions .This ensure one should perform duties even if she/he does not clearly understand what is expected.
SOURCES OF INFORMATION are:
Training departments entells the one should know what representative is expected .Equips the individual with basic knowledge as well as enable him/her to perform duties in the prescribed manner .Training could be in house or at recognised institutions.
Other experienced members of staff ,a new employee should be required to follow instructions
assisted by individual who served the organisation for a long time.Through one 's intiative, this only happens to those who will perform the daily activities beyond tthe expected standard without product knowledge then it will be difficult for a worker to perform the duties to the expected standard