This is whereby the sales representative make use of the cutting edge technology to contact prospective buyers of your company products.
This is the most efficient method these days of advertising methods.Internet is the fastest growing business phenomenon on Earth.The new internet age ,sometimes called web 2.0 ,with its plethora of social networking opportunities bring about revolution in the way human beings engage with each other.
Just showing pictures and few attractive words on your site is not enough .As a merchandiser you have to be prepared to engage and interact with consumers in real and very different way through chatting ,writing blogs ,tweets ,press releases and articles then distribute them on sites like facebook, myspace, social maker and infinite number of blogs to choose from ,together with technologies such as Mxit are quietly helpful.
The reason for this ,some suggest that social networking help to make relationships and share information .Internet creates the platform for two way traffic on enfranchising consumers to engage directly with brands and service providers.
The conversation made through internet is open worldwide such that people are getting access to relevant knowledge with blinding speed .This way marketing products is getting smarter and is becoming the easiest way of making huge sales.
Merchandising is the lay down of goods or products or caring them in a certain shop.A merchandiser is a sales representative who works in a supermarket ,wholesale,showground ,online ,expositions or trade fairs.This person employs by the agent or manufacturer or distributor of the products .
How merchandiser approach and convince customers?The merchandiser observe and monitors all customers reaching the place where the products are displayed and select these customers because similar products of commpetitors are grouped together.Greet the customer in a pleasant cheerful manner .Product introduction first before self and company introductions.Handover the product to the customer will feel shy to put back the products so the customer will buy it.
However allow the customer enough time to examine the products whilst you explain the features and benefits.Be confident enough to answer all the questions from your knowledge of the product and your heart.Your persuasion to the customer should be that it shall meet the customer 's needs and wants.Give the customers free samples with concerns of your organisation.
It is not good to force the customers to take the products just because they visited your site.Thank the customers and promise them to come again when they come to shop next time.
At the end of the day if one hundred customers visited your site and atleast 60% make sales from your products it is a good result.
Sales representatives also need to know that marketing is all about creating good relatioships with the consumers so that they can buy your products.
This can only be done when the merchandiser follow the three Cs -collaboration ,creation and curiosity are the guide for successful marketing online.
Collaboration is the sense of tapping into many minds around the world to help to find right places to market your products.Whilst on creation is the application of self organised styles and essential skills that can manipulate innovative to come up with new ideas and images that attracts buyers.
Other ideas include having a digital signature .Include your business addresses for your blog ,tweet and other social sites.Moreover you can opt to join business forums ,focusing on your products and start answering questions.
When selling you also need to have fun ,marketing is all about making fun with customers and the results will be great and amazing.
Remember the telephone selling:
T--Tactiful,Trustworth
E--Enunciate,Efficient
L--Loyay listen carefully
E--Economic
P--Prompt ,Polite,Patient,Pleasant
H--Helpful
O--Organisation
N--Natural
E--Efficient,Eager to help.
Inconclusion,Merchandising falls under advertising of the goodness of products usually by demostrating on various aspects certain products can be used by having products on behalf of a particular product product to promote sales.
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