It is imperative to choose the right agent when you decided to market your products ,especially in today's market which is characterised by more sellers than buyers.Choosing the right agent is always not a simple task .While there is often no shortage of would-be business partners ,finding the appropriate representation can be a major headache.
Many companies concurred that the markets these days has very few buyers but many products and services for sale.We are experiencing a perennial buyer's market.
However ,others may say it correctly that you have to be prepared to engage and interact with customers in real and very different way .
Notwithstanding the prevailing market conditions , a correctly priced products will always sell.
But obviously there is need of good agent to help you to facilitate a quick and painless interacting with customers within reasonable and best time.The customers are now starting to reject brands that do not talk to them.
The best time is the amount equal to or more than what you prepared to make sales for your products within the world markets and the time factor that is period of time.
The agent's job is to manage the whole process on behalf of the producer or principal - from conducting viewing ,interacting with customers to make sales.
Agent should have the knowledge of market and should be a professional in all matters pertaining to marketing options be it conventional ,online and making good analysis and evaluations.
First and most important of all ,be sure that the agent you are going to engage has the capacity to make sales of your products.
I recommend that you deal with reputable agents.What do I mean here?Well an agent who have already or are proving that they can do it .
The agent who can be respected for the service ,faithfulness,honesty,quality,ability ,professionalism ,hard work ,sacrifices and sometimes offer free services.
Reputation here has nothing to do with size of company or one's race.
Reputation is earned and any person can choose to be rich or to be a religous person as an example ,either a christian , islam or hindu society regards you as honesty or faithful.
Be a religious person doesn't mean that you are subscribed to the values of religious principles.But you can be reputable by honouring these religious principles.
The agent can only choose to be reputable through own hard work,learning new things ,honesty ,persistence ,diligence ,innovations ,quality,professionalism seriousness and so forth.
Can anyone really gain reputation when they use funds?Or if pose as purchaser before other agents in order to get mandates from principals? Or misleading owners by suggesting to them high sales that are unachievable ?Or inability to provide professional assistance to the customers?
Instruct the agent who has more knowledge about your products,markets particulary his neighbourhood or location as well as good network.An agent must be well known in the business community and well respected.An agent must be self-motivated and capable of working on his own initiative.
Choose the agent who has the capacity and ability to market your products within a reasonable time.Ensure that the agent understands international trade procedures.Does your agent have the capacity to market your products using different advertising channels?Sometimes may need to to ask exactly how the agent will market your products. This very important because there are many competitors competing for a very narrow niche market.However ,a stunning ,contemporary and magnificent products with all the characteristics of a good features and benefits will fear no competition at all.Also ,in this fast advancing technological communication development of internet.The agent should be access to the internet and have wide knowledge advertising sites and how to use them effectively.
The agent must be trustworthy .Remember agents hold much trust of principal ,so the agent must be loyal to principal and confidently do day to day activities to make good sales.Avoid choosing an agent that has too many competing lines, otherwise it may well result insufficient attention being given to your products.
Referrals are very important ,do not ignore them ,we have good competitors,friends,forums and reliable people in our life who have experience with some agents ,their recommendations are very important.Take up references on agent and visit him in his own country to ascertain how he operates,he must continually serviced by the principal with regular visits to ensure that he is doing the job well.
Get as much advice as possible by go for many sources of advice as possible and tap any local market information including national commercial officers at overseas missions ,local chamber of commerce and any trade bodies.An agent must be someone with good commercial acumen rather than the one who is connected politically.The agent should be in a capacity to grow your business as he grows his own.That is someone who is hungry and need to grow to succeed.
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